01Insights
What we have worked out so far.
3/3 articles
Not a content programme. We write when a project teaches us something we had not read anywhere else — which is roughly three times a year, and which is why there are three of these.
02The writing
Everything we have published.
Article still
What ChatGPT says about your company
The answer engines are quoting somebody about you. It is worth finding out who.
Read it
Article still
A rebrand will not fix a positioning problem
Every few months someone asks us for a new identity when what they need is a sentence.
Not written yet
Article still
Six hours a week we gave back to a legal team
What automation actually looked like on a project where nobody wanted to talk about AI.
Not written yet
03Start here
Reading about it is the cheap part.
Thirty minutes, no deck. If something here sounded like your situation, tell us which part and we will tell you what we would actually do about it.